Using LinkedIn to build an online brand
Launched in 2003, professional networking site LinkedIn was quickly overshadowed by Facebook when that startup went online just a year later. At the end of its first month, LinkedIn had only 4,500...
View ArticleWhen you die, will your digital assets go to hell?
Facebook only arrived on the scene in 2004. It seems to many, especially the young, as though it has been here forever, but it has not. Our children simply don’t remember a non-digital life. So much...
View ArticleThe downside of anti-theft tracking software
Imagine walking into your office one morning and discovering that overnight some of your office equipment had been stolen, including a laptop. In this scenario, you had installed anti-theft software...
View ArticleSocial media terms of service and your firm
When you take a photo with your cell phone or write a blog post or a short story or a poem, in general you are creating a copyright that you own. Under United States copyright law you, as the owner of...
View ArticleWhen does ex-employee’s use of LinkedIn violate a non-solicitation agreement?
More on Employment Law in Virginia By Katie Lipp and David Moon LinkedIn has quickly emerged as the premier social media outlet for professional networking in the United States. However, while the...
View ArticleVSB tests social media waters with videos
With a president who works every day in digital forensics and information security, the Virginia State Bar is exploring new ways of staying in touch with its increasingly tech-savvy members and the...
View ArticleSocial media for lawyers: Think of it as a non-stop cocktail party
Want to party 24/7? Social media perplexes many lawyers and law firms. They know they need to move in that direction, but the “how” escapes them. The way to succeed with social media is to embrace the...
View ArticleSocial media tip: Your firm is not Target
How did people find a lawyer before Al Gore invented the Internet? They asked a friend, saw an ad on TV, or looked one up in the phone book. Now, just 15 years after Google was formed, it has become...
View ArticleReal people still real drive behind marketing
Many lawyers bemoan the need to sit behind a desk staring at a computer numerous hours a day. They feel that their job, in particular marketing for that job, demands that they email, Facebook, tweet,...
View ArticleeDiscovery Update: Gathering tweets from a different place in time
There is no debate that social media has altered our lives both professionally and personally. Even if you don’t have a Facebook account or are not an avid Tweeter, chances are that a picture of you is...
View ArticleUsing LinkedIn to build an online brand
Launched in 2003, professional networking site LinkedIn was quickly overshadowed by Facebook when that startup went online just a year later. At the end of its first month, LinkedIn had only 4,500...
View ArticleWhen you die, will your digital assets go to hell?
Facebook only arrived on the scene in 2004. It seems to many, especially the young, as though it has been here forever, but it has not. Our children simply don’t remember a non-digital life. So much...
View ArticleThe downside of anti-theft tracking software
Imagine walking into your office one morning and discovering that overnight some of your office equipment had been stolen, including a laptop. In this scenario, you had installed anti-theft software...
View ArticleSocial media terms of service and your firm
When you take a photo with your cell phone or write a blog post or a short story or a poem, in general you are creating a copyright that you own. Under United States copyright law you, as the owner of...
View ArticleWhen does ex-employee’s use of LinkedIn violate a non-solicitation agreement?
More on Employment Law in Virginia By Katie Lipp and David Moon LinkedIn has quickly emerged as the premier social media outlet for professional networking in the United States. However, while the...
View ArticleLawyers ‘break the mold’ with social media marketing
When she graduated from law school, Lauren Eagan never expected she would be stopped by strangers to tell her they appreciate her work. “Sometimes I’m out with my toddler and I’ll have a few people...
View ArticleMarketing during COVID: Leverage LinkedIn
Securing leadership buy-in for non-billable or non-client-facing initiatives is hard. This challenging dynamic has persisted for as long as there have been law firm marketing, business development, and...
View ArticleEmployers need clear social media policies
When insurgents stormed the U.S. Capitol building Jan. 6, many posted about the experience on their social media channels with some even livestreaming the event. The fallout from their actions,...
View ArticleWorkplace wisdom: Think before you post to social media
If I’ve said it once, I’ll say it again: Think before you post. This recommendation applies to everyone, of course. But if you’re a lawyer, then you’d best heed my advice and tread lightly when posting...
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